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Toroid Software is focused on mobile first locaton enabled business and consumer apps.

Toroid’s first app, Ground Control, came about due to a broken down car on a country road about 20-30 minutes from the last town. When attempting to describe where they were to the roadside assistance organisation, all the driver wanted to do was photograph their surroundings and say “I’m here, come and get me” without needing to know, in detail, where “here” was. So Ground Control was a mobile solution to this real problem and lots of situations like it where “here” is where you are. Ground Control became Here&There and was followed by MyFoodTruck, FriendsAt and Storefront . They are the start of what we hope will become a useful family of Apps.

At Toroid we believe that value is created by applications that are specific, streamlined and simple to use.

Specific: Our app’s are designed to perform a specific task that a targeted group of people will find useful.

Streamlined: Our app’s are designed to streamline the amount of human intervention and prerequisite knowledge.

Simple: By focusing on specific tasks for a targeted group we can deliver on the third goal to make the app simple. Simple comes from obvious expectations, minimal steps, minimal required knowledge and consistent ergonomics.

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